Your logo is the face of your business.
Here is a sampler of some of our work over the years:
These may help you decide whether we might be a good fit for your project.
A Typical Logo
There are no hard, fast rules, but a typical logo may consist of an icon, a logotype (stylized name), and possibly a tagline. Sometimes only one or two of these elements are used.
Most of us are visual creatures. We’re influenced most by what we see. It is ever more important to have a great logo to set your business and its products or services apart from your competitors.
Our Design Process
Although the end product may be very simple, the design process can be quite complex. We go through several steps on the way to the ideal logo:
- Learn about your product and business
- Research industry examples
- Choose a style direction
- Choose a unique color scheme
- Test varied sizes and media uses
- Create a complete style guide (colors, typefaces)
We Start From Scratch
Every logo design project is unique. We don’t just modify and recycle clipart images. We normally begin with a sketch pad to rough out several ideas. We’ll keep a few that look promising, then expand on them individually. Then we walk away. This process takes time.
We then recreate a few concepts in Adobe Illustrator, usually black & white, or grayscale. If an idea “pops” without color or drop shadow, we know we have something. We’ll send you 2, 4, or 6 concepts for you to choose one to revise.
Note: We keep your final artwork files on hand forever. Someday you or a vendor may need a copy of your logo in a special size, color space, or file format. We can quickly resize or convert, and send the files directly to whomever needs them.