We’ve been designing logos since the late 1990s. We’ve learned quite a bit along the way.
There are no hard, fast rules, but a typical logo may consist of an icon, a logotype (stylized name), and possibly a tagline. Sometimes only one or two of these elements are used.
Most of us are visual creatures. We’re influenced most by what we see. It is ever more important to have a great logo to set your business and its products or services apart from your competitors.
Although the end product may be very simple, the design process can be quite complex. We go through several steps on the way to the ideal logo:
Every logo design project is unique. We don’t just modify and recycle clipart images. We normally begin with a sketch pad to rough out several ideas. We’ll keep a few that look promising, then expand on them individually. Then we walk away. This process takes time.
We then recreate a few concepts in Adobe Illustrator, usually black & white, or grayscale. If an idea “pops” without color or drop shadow, we know we have something. We’ll send you 2, 4, or 6 concepts for you to choose one to revise.